I have to admit, I love the new notification tool.
What I want to add to the wishlist is that all of my developers are able to use that tool because there is no login needed. Wouldn't that be really cool to be able to use that tool without additional licenses?
While I can understand your request from a customers point of view, try to think about it from our point of view :) If we give away our products, I'll have to lay off our developers, discontinue the products and support for them and find another job :(
We spent many agonising sessions working out pricing for FinalBuilder Server. What we ended up with was a compromise, we realise we couldn't please everyone. Notification is one of the value added features that a license buy's, we won't be making it free.